Business Empire of Virat Kohli: Brands He Owns, Endorses & Invests In

Let’s get one thing straight—Virat Kohli isn’t just a cricketing legend; he’s building an empire off the field that’s just as powerful as his cover drive. The man’s brand game is next-level. From fitness chains to fashion lines, tech startups to plant-based meats—business empire of Virat Kohli is a masterclass in smart investing and killer branding.

I dug deep into this topic, and here’s the updated 2025 list of everything Kohli owns, endorses, or has money riding on. If you’re even remotely into entrepreneurship, Indian pop culture, or just obsessed with “what celebs do with their money,” you’ll want to read till the end.

Table of Contents

Wrogn

Let’s start with one of his OG moves—Wrogn, a men’s fashion brand that’s been killing it with edgy, street-style designs. Virat didn’t just slap his name on it—he co-created it back in 2013, and ever since, it’s become a go-to for India’s youth who want something that feels premium but still relatable.

Part of the business empire of Virat Kohli? Absolutely.

One8 & Agilitas Sports

Remember that ₹300 crore Puma deal? Kohli walked away from it in 2025.

Wait, WHAT? Yep. Instead of renewing, he joined Agilitas Sports, a desi startup led by former Puma execs, and carried his One8 brand along. That’s what I call belief in your own vision.

With Agilitas and One8 now under the same roof, Kohli’s redefining how Indian athletes transition into global entrepreneurs. The man literally turned his jersey number into a lifestyle brand.

Nueva & One8 Commune

Not many know this, but Kohli is also killing it in the F&B space. Along with Anushka, he launched Nueva, a high-end South American restaurant in Delhi. Later, he added One8 Commune, which has popped up in cities like Mumbai, Pune, Kolkata, and Bengaluru.

Think restobar meets cricketer-cool. The vibe? Cozy interiors, chic cocktails, and just enough star power to make it Insta-worthy.

Startups That Power His Plate & Pocket

Blue Tribe – Plant-based meat brand. Because, of course, a fitness freak like Kohli wouldn’t be chowing down butter chicken every day. He and Anushka invested early—and it’s riding the global vegan wave.

Rage Coffee – He’s got equity here AND appears in ads. Kohli’s association with this Delhi-based caffeine brand gave it a serious boost.

Digit Insurance – Kohli’s investment in Digit is what we call a textbook smart move. He and Anushka invested about ₹2.5 crore before it went public—and saw over 3x returns.

Chisel Fitness: Where the Grind Happens

Kohli co-founded Chisel Fitness, a gym chain that screams elite-level wellness. If you’re wondering how he maintains that shredded physique—it’s not just discipline, it’s ownership. This is one of the biggest pieces in the business empire of Virat Kohli, with 30% equity and presence across metros.

Tech + Sports = Money Moves

MPL (Mobile Premier League) – He invested in its parent company, Galactus Funware. Fantasy sports are booming in India, and Kohli clearly saw the future before the rest of us caught up.

Hyperice – He’s a global ambassador and early investor in this athlete recovery tech brand. If you’re into wellness gadgets, you’ve probably seen Hyperice gear on Insta already.

World Bowling League (2025) – Yes, you read that right. Kohli just entered the world of bowling—not as a bowler but as an investor in WBL. Talk about unexpected pivots.

FC Goa, UAE Royals & More

Virat isn’t just a cricket guy. He holds ownership in:

FC Goa (ISL football)
UAE Royals (International Tennis League)
Bengaluru Yodhas (Wrestling)

Clearly, he’s building a sports empire, brick by brick.

Endorsements? Oh, He’s Booked Solid

This is where the real cash rolls in. Kohli’s endorsement portfolio is pure fire—MRF, Audi, Puma (formerly), Tissot, Myntra, Boost, HSBC, and dozens more. He charges ₹7–10 crore per endorsement, raking in ₹200+ crore yearly. His face = brand success.

And let’s not forget—he was one of the first Indian cricketers to become a brand himself.

The Big Picture: What Kohli’s Empire Teaches Us

The business empire of Virat Kohli is more than just smart money moves—it’s a reflection of his personality. Disciplined. Passionate. Future-forward. He’s not just cashing cheques—he’s building legacy.

What makes this empire work?

Strategic partnerships
Alignment with his personal values (fitness, sustainability, clean living)
Willingness to take risks (goodbye Puma, hello Agilitas!)

Final Thought (And a Bit of Fanboying)

Look, I’ve followed Virat for years—not just as a cricketer, but as a brand in motion. What he’s doing with his money is nothing short of legendary. His off-field hustle might just outshine his on-field legacy someday. And I’m here for it.

If you ever thought athletes just chill post-retirement, think again. Kohli’s building a business playbook every Indian entrepreneur can learn from.

What do you think of the business empire of Virat Kohli? Got a favorite brand or investment of his? Drop your thoughts—I’d love to hear!